Consulting work
I work with clients to identify their strategic objectives and then create copy that achieves them. Engagements range from writing a single article to planning and creating all the copy for your new or relaunched website. If your needs are large, I can call upon a stable of trusted writers, supervising them and editing their work. Here’s a small sample of my work:
Web copy
Duke University Alumni Association
Duke University Fuqua School of Business
Duke University’s Advantages for Faculty
Communication strategy
Netflix, Inc.: Created public relations collateral for continuous movie watching world record attempt in Times Square and other public and media relations efforts
Duke University School of Nursing: Edited School history book
City of Durham, N.C.: Created and led execution of multimedia voter education campaign for $20-million paving bond referendum. Voters approved the funding.
General Growth Properties: Served as contract media and public relations consultant for The Streets at Southpoint, a 1-million-square-foot super-regional shopping mall
Journalism
Investigated a real estate developer and exposed his background
Wrote about three Russian little girls adopted by a Florida family
Reflected on visting Ground Zero after the Sept. 11, 2001, terrorist attacks
Witnessed a state execution by lethal injection
- Netflix, Inc.: Created public relations collateral for continuous movie watching world record attempt in Times Square and other public and media relations efforts
- Duke University School of Nursing: Edited School history book
- City of Durham, N.C.: Created and led execution of multimedia voter education campaign for $20-million paving bond referendum. Voters approved the funding.
- General Growth Properties: Served as contract media and public relations consultant for The Streets at Southpoint, a 1-million-square-foot super-regional shopping mall
* Netflix, Inc.: Created public relations collateral for continuous movie watching world record attempt in Times Square and other public and media relations efforts
* Duke University School of Nursing: Edited School history book
* City of Durham, N.C.: Created and led execution of multimedia voter education campaign for $20-million paving bond referendum. Voters approved the funding.
* General Growth Properties: Served as contract media and public relations consultant for The Streets at Southpoint, a 1-million-square-foot super-regional shopping mall
