Consulting work

I work with clients to identify their strategic objectives and then create copy that achieves them. Engagements range from writing a single article to planning and creating all the copy for your new or relaunched website. If your needs are large, I can call upon a stable of trusted writers, supervising them and editing their work. Here’s a small sample of my work:

 

Web copy

Duke University Alumni Association

Duke University Fuqua School of Business

Duke University’s Advantages for Faculty

 

Communication strategy

Netflix, Inc.: Created public relations collateral for continuous movie watching world record attempt in Times Square and other public and media relations efforts

Duke University School of Nursing: Edited School history book

City of Durham, N.C.: Created and led execution of multimedia voter education campaign for $20-million paving bond referendum. Voters approved the funding.

General Growth Properties: Served as contract media and public relations consultant for The Streets at Southpoint, a 1-million-square-foot super-regional shopping mall

 

Journalism

Investigated a real estate developer and exposed his background

Wrote about three Russian little girls adopted by a Florida family

Reflected on visting Ground Zero after the Sept. 11, 2001, terrorist attacks

Witnessed a state execution by lethal injection

 

 

  • Netflix, Inc.: Created public relations collateral for continuous movie watching world record attempt in Times Square and other public and media relations efforts
  • Duke University School of Nursing: Edited School history book
  • City of Durham, N.C.: Created and led execution of multimedia voter education campaign for $20-million paving bond referendum. Voters approved the funding.
  • General Growth Properties: Served as contract media and public relations consultant for The Streets at Southpoint, a 1-million-square-foot super-regional shopping mall

* Netflix, Inc.: Created public relations collateral for continuous movie watching world record attempt in Times Square and other public and media relations efforts

* Duke University School of Nursing: Edited School history book

* City of Durham, N.C.: Created and led execution of multimedia voter education campaign for $20-million paving bond referendum. Voters approved the funding.

* General Growth Properties: Served as contract media and public relations consultant for The Streets at Southpoint, a 1-million-square-foot super-regional shopping mall

 

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